SAP Selects Arrow ECS as New Distribution Partner in Denmark for SAP BO

COPENHAGEN & ENGLEWOOD, Colo.--(BUSINESS WIRE)--Sep. 16, 2009-- SAP Nordics has teamed with international distributor Arrow Enterprise Computing Solutions, a business segment of Arrow Electronics Inc. [NYSE: ARW], in an agreement designating Arrow ECS as the sole distributor of SAP business intelligence solutions Crystal Reports and Xcelsius to resellers in Denmark.

“A strong supply chain is paramount to business success today. With Arrow ECS, we have found a new distribution partner that strengthens our link between SAP and our Danish customers,” said Peter Ditlev, regional director, SME, SAP Nordics. “We see continued growth for business intelligence in Denmark and the whole Nordic region for SAP, and Arrow ECS will become an important part of the solution.”

The decision to choose a new SAP BusinessObjects distribution partner was made after SAP Nordics’ previous distributors could no longer support its needs, said Ditlev. Arrow ECS’ Denmark office also will support all Norwegian SAP BI channel opportunities until a new distributor is selected for that region.

“Combining SAP’s BusinessObjects solutions with our existing mix of software suppliers, Arrow ECS now has a clear synergy between software systems,” said Jorgen Winther, vice president, Nordics, Arrow ECS. “This agreement strengthens our profile in the very interesting midmarket in Denmark and the Nordics.”

Arrow ECS, formerly DNS Four Leaf, has distributed software solutions in Denmark since 1986 and has a deep knowledge of software and BI, as well as a proven track record of solid supply chain processes that effectively and efficiently bring products to the marketplace. Arrow ECS’ Denmark offices are located in Århus and Copenhagen. It operates six other locations throughout the Nordic region and Baltic countries.

“Arrow ECS has a great reputation for providing a high level of service to its resellers and suppliers. This is an exciting change for the Nordic IT channel and I look forward to working with Arrow ESC,” said Marcel Eshuys, SAP distribution account manager, Nordic region.

This agreement does not affect SAP Nordics’ go-to-market strategy for small businesses and medium-enterprise companies (SME) in Denmark, which will continue to be available through SAP channel partners reselling SAP SME solutions.

About Arrow Enterprise Computing Solutions

Arrow ECS, a business segment of Arrow Electronics Inc. [NYSE: ARW], provides enterprise and midrange computing products, services and solutions to value-added resellers, system integrators, and independent software vendors. Based in Englewood, Colo., and with offices in 26 countries, Arrow ECS connects its customers to the world’s foremost technology suppliers, including HP, IBM, Sun Microsystems, EMC, NetApp, Hitachi Data Systems, and other leading storage networking, software, and security suppliers. Arrow ECS reported $5.4 billion in global enterprise computing solution sales in 2008. Subsidiaries include Asplenium, DNS, FINOVIA, Internet Security, IPvista, ITL, LOGIX, REL and Soft-Tronik. Visit www.arrowecs.com for more information.

About SAP

SAP and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries.

Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports and Xcelsius are trademarks or registered trademarks of Business Objects in the United States and/or other countries. Business Objects is an SAP company.

All other names mentioned are the trademarks of their respective companies.

SAP Forward-looking Statement

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.



Source: Arrow Enterprise Computing Solutions

For Arrow ECS
Arrow ECS
Dawn Small, 303-824-4188
dsmall@arrow.com
or
For SAP
Burson-Marsteller
Mikkel Andersen, +45 2222 0707
mikkel.andersen@bm.com